ZELA

Getting Started with Zela

Zela is a personalised sales intelligence business development tool built around Claude AI. It researches your contacts, writes personalised emails in your voice, and helps you stay on top of follow-ups, all from one screen. Take 3 minutes to set it up properly before you start.

Setup

Add your Anthropic API key

Zela runs on Claude. Get your key from console.anthropic.com and paste it into Settings. Without this, nothing works.

Set up your profile

Go to Settings and fill in your name, role, company and email signature. This is what Claude uses to write as you, so be specific.

Add writing samples — this matters

Still in Settings, paste in 2 to 5 real emails you have actually sent. Not polished ones, real ones. Claude will match your sentence length, vocabulary, punctuation habits and tone. Skip this and the emails will sound generic.

Import your contacts

Click Import and upload a CSV. At minimum you need name, company and email. Zela will auto-assign tiers, clean up names, and enrich contacts using Claude.

Generate your first email

Click any contact, hit Generate Email, pick a tone. Done.

Features

Bulk Email Generation

Filter by company and hit Generate All Emails. Zela researches and writes a personalised email for every contact at that company in one run, useful when you are targeting a brand across multiple stakeholders.

Follow-ups

After sending, mark a contact for follow-up and set a due date. Zela tracks who is overdue, pending or done across your whole list so nothing falls through the cracks.

LinkedIn Enrichment

Paste a LinkedIn URL into a contact profile and Zela looks up their current role, title and company. If their job has changed since you last spoke, it flags it.

Role Change Detection

When Zela detects a contact has changed roles or companies, an orange CHANGED ROLE badge appears on their profile. Here's what to do when you see it:

Click the LinkedIn button on their profile to check their current role and company
Click Edit Contact, update their details, and hit Save

Once saved, the badge clears and your research and emails will use the updated information.

Research Mode

Before writing, Zela runs a live web search on the contact's company — recent campaigns, news, launches — and weaves a specific reference into the email. This is what makes emails feel genuinely personal rather than templated.

Activity Log

Every email Zela generates is logged with the contact name, company, tone and timestamp. Export the full log to a spreadsheet at any time.

Language Switch

The entire UI switches between English, Mandarin, Hindi, Spanish, French, Arabic, Portuguese and Japanese. Click the flag in the top left of the filter panel.

Zela Bot

The chat bubble in the bottom right opens Zela's BD assistant. Ask it for talk tracks, objection handling, how to position against a competitor, or what to say on a follow-up call. It knows your company context and the contact you are looking at.

Meeting Talk Track

Open any contact and hit Generate. Zela writes a ready-to-use meeting script tailored to that person — their company, role, and context — so you walk in prepared, not winging it.

Contact Import

Import contacts from a CSV, Word doc, vCard, or LinkedIn export. Zela parses messy formats, infers country flags from phone dialing codes, deduplicates against your existing list, and organises everything automatically.

Delete Contact

Open Edit Contact on any contact and hit Delete. Useful for removing contacts who have retired, moved on, or are no longer relevant. The deletion persists across sessions.

Glaze Me

Feeling hesitant before a big send? Hit Glaze Me and Zela writes a few sentences of funny, genuine encouragement referencing the contact you are emailing. Small thing, but it works.

Lucky Send

After an email is generated, Zela writes a short one-liner wishing you luck, name-drops the contact's company, keeps it warm and funny. Makes hitting send feel less like work.

Your License Key

Your license key is personal. Do not share the Zela file or your key with anyone outside your team. Each key is tied to a single user and monitored for multiple simultaneous logins.

Need Help?

Email keircreighton@gmail.com and we will get back to you.

⚙️ Settings

Writing Style

Customise how emails are written. Changes apply immediately to new emails.

Default Tone

Your Company

Company name

Company description — what you do, who you help, key results (used in all email prompts)

Company decks — attach up to 5 PDFs and Zela will extract your company description automatically 📎 Attach pitch deck or company PDF 0 / 5 decks added

Signature

Your name

Title

Phone

Website

LinkedIn URL

Email Length

Default is 100 words — short enough to get read, long enough to land the pitch.

Style Guide Override

Leave blank to use the default writing style. Add instructions here to override or extend it.

Default writing style: Emails are written in short, plain prose, 1 to 3 sentences per paragraph, body under 100 words by default (adjustable above). The tone is warm and direct, like a real person writing a quick note, not a marketer running a campaign. Every email opens with "Hi [First Name]," and closes with "Many thanks,". Em dashes are banned. The pitch picks one or two things relevant to that specific person, no feature dumps. The CTA is always soft and low-pressure, e.g. "would you be free for a quick call next week?"

Each email draws on what we know about the contact, referencing their role and career background. Before writing, the tool researches the contact's company, looking at their creative output, campaigns, and social activity over the last 6 months across LinkedIn, YouTube, Instagram, TikTok, and X. That research is used to open the email with something specific and relevant. It also includes a natural mention of your company, drawn from the description you add in Settings.

Use this field to extend or override those defaults, e.g. "Always mention our Singapore office. Keep the tone more formal. Reference APAC case studies where relevant."

Your Writing Samples

Paste 5–10 real emails you've written yourself — not AI-generated. The AI will study your natural voice, sentence rhythm and vocabulary and match it every time it writes for you.

💡 Tip — the best samples are emails you actually sent and felt good about. Avoid anything too long or over-written. 2 to 3 short, natural emails give the AI enough to match your voice, and have the biggest impact on how it sounds. Two good examples beat five average ones. Pick emails where you felt the tone was exactly right.

0 of 10 added

🎙 Meeting Talk Track Style

Customise how the meeting talk track is written. It fires automatically after every Generate. Leave blank to use the default style.

Default style: 6 conversational sentences, spoken naturally aloud. Opens with "Hi [name], great to meet you". References their career history, a specific recent company initiative, asks how much creative work is in-house vs outsourced, explains how you can help with full campaigns or flex talent, closes warmly.

✓ Saved

Research Style

Control what gets included when researching a contact. Applies to new research sessions.

Include recent news

Pull in recent press coverage, announcements, and interviews

Include social signals

LinkedIn posts, Twitter/X activity, public talks and panels

Include company context

Company overview, recent campaigns, brand positioning

Include mutual connections

Look for shared networks, events attended, past employers

Research Depth

✓ Saved

Import Contacts

Add your own contacts. They appear in the main list alongside existing contacts and support all the same features.

📄

CSV Upload

Upload a .csv file with contact columns

✏️

Manual Add

Add a single contact by hand

📊

Google Sheets SOON

Import from a shared Google Sheet URL

🟠

HubSpot SOON

Sync contacts from your HubSpot CRM

📝

Word Doc

Import contacts from a .docx file

📂

Drop a file here, or click to browse

CSV, TSV, vCard (.vcf) · HubSpot, Salesforce, Apple & Google Contacts exports all supported

Preview (first 5 rows)

✓ Contacts imported successfully

Tip: Supports CSV, TSV, vCard (.vcf), and exports from HubSpot, Salesforce, Apple Contacts, and Google Contacts. Column names are matched automatically — "First Name" + "Last Name" columns are combined.

🔒 Your contacts are encrypted on your device and backed up securely. Zela stores only encrypted data — your contacts are never readable by us or anyone else.

Full Name *

Company *

Title / Role

Phone

Country

LinkedIn URL

Tier

Tier 1 – Brand Tier 2 – Agency/Production

✓ Contact added

📊

Google Sheets Import

Paste the URL of a publicly shared Google Sheet and contacts will be imported automatically.

COMING SOON

🟠

HubSpot CRM Sync

Connect your HubSpot account to sync contacts directly. Requires a private app API key.

COMING SOON

📝

Drop a .docx or .txt file here, or click to browse

Claude will extract contacts from tables, lists or any contact format in the document

Contacts found

✓ Contacts imported successfully

Tip: Works with tables, bulleted lists, or free-form contact blocks. Claude reads the document and structures the data automatically.

Imported contacts

0 contacts imported

Export all contacts

CSV with research, email history & activity data

      © 2026 Keir Creighton · All rights reserved · Proprietary & Confidential
      
    

ZELA

End User License Agreement

1. Proprietary Software

ZELA ("the Software") is proprietary software developed and owned exclusively by Keir Creighton ("the Owner"). The Software is protected by copyright law, intellectual property law, and international treaty provisions. All rights not expressly granted herein are reserved by the Owner.

2. License Grant

Subject to your acceptance of these terms and payment of the applicable license fee, the Owner grants you a limited, non-exclusive, non-transferable, single-user license to use the Software solely for your own internal business purposes. This license is personal to you and may not be shared, sublicensed, or transferred to any other individual or organisation.

3. Restrictions — You May Not

a) Copy, reproduce, distribute, or redistribute the Software or any part of it to any third party without prior written consent from the Owner.

b) Reverse engineer, decompile, disassemble, or attempt to derive the source code or underlying algorithms of the Software.

c) Modify, adapt, translate, or create derivative works based on the Software.

d) Remove, alter, or obscure any copyright, trademark, or other proprietary notices contained in the Software.

e) Use the Software to build, develop, or assist in the development of a competing product or service.

f) Share, lend, sell, sublicense, rent, lease, or otherwise transfer your license key to any other person or entity.

g) Use the Software in any way that violates applicable laws or regulations.

4. Confidentiality

The Software, including its design, structure, logic, and content, constitutes confidential and proprietary information of the Owner. You agree to maintain the confidentiality of the Software and not to disclose it to any third party without prior written consent.

5. API Key & Data

The Software requires an Anthropic API key provided by you. You are solely responsible for the security and usage costs of your API key. The Owner accepts no liability for any charges, data exposure, or losses arising from your use of the API.

6. No Warranty

The Software is provided "as is" without warranty of any kind, express or implied. The Owner does not warrant that the Software will be error-free, uninterrupted, or fit for any particular purpose.

7. Limitation of Liability

To the maximum extent permitted by applicable law, the Owner shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Software.

8. Termination

This license is effective until terminated. It will terminate automatically without notice if you breach any provision of these terms. Upon termination, you must immediately cease all use of the Software and destroy all copies in your possession.

9. Enforcement

Any unauthorised copying, distribution, or reverse engineering of the Software constitutes copyright infringement and may result in civil and criminal penalties. The Owner reserves the right to seek all available legal remedies including injunctive relief and damages.

10. Governing Law

This Agreement shall be governed by the laws of the jurisdiction chosen by the Owner at the time of any dispute. The Owner reserves the right to pursue any claim in any court or jurisdiction deemed appropriate, including the jurisdiction in which the user is located.

11. Entire Agreement

This Agreement constitutes the entire agreement between you and the Owner regarding the Software and supersedes all prior negotiations, representations, or agreements relating to it. By proceeding, you confirm you are authorised to enter into this agreement on behalf of yourself or your organisation.

© 2026 Keir Creighton · All rights reserved · Proprietary & Confidential

Personalised Sales Intelligence

ZELA

Built on Claude AI

Import your contacts. Zela researches each one and writes
personalised outreach emails in seconds.

How it works

Three steps to smarter outreach

Import your contacts

Upload a CSV, vCard, or export from HubSpot, Salesforce, Google Contacts, or Apple Contacts. Zela cleans, deduplicates, and organises everything automatically.

Zela researches each person

Using Claude AI, Zela analyses your contact's role, company, industry, and seniority. It builds an intelligent profile before you write a single word.

Generate a personalised email

Select a contact and hit Generate. Zela researches company activity, monitors for recent news, and writes a tailored outreach email in your tone with your signature. If a company signal is found, it becomes the hook. Ready to send in seconds.

Who it's for

Built for any team that does outreach

Any company with a sales team, a CRM, or a list of names and job titles can plug Zela in today. No technical setup. No migration. Just import your existing data and start sending better emails.

Enterprise sales teams

Export from Salesforce or HubSpot. Zela turns your CRM data into personalised outreach at scale.

Startups & scale-ups

No dedicated SDR team? Zela lets founders and small teams punch above their weight in outreach volume and quality.

Recruiters & headhunters

Upload candidate lists and write compelling, relevant outreach to passive talent in seconds.

Account executives

Research your prospect before every call and generate a talk track in one click. Walk in prepared every time.

Agencies & consultancies

Manage outreach across multiple verticals. Zela adapts tone and messaging to each client or sector.

Anyone with a data list

Got a spreadsheet of names, titles, and emails? That's all you need. Zela handles the rest.

Your pipeline. Personalised.

Features

Built for serious outreach

✦

Smart contact tiering

Zela automatically assigns Tier 1, 2, and 3 based on seniority and role. You always know who to prioritise.

✦

Your tone, your voice

Choose from Direct, Warm, Formal, or Creative. Add writing samples and Zela learns exactly how you write.

✦

Call prep talk track

Before every call, Zela generates a tailored brief with key talking points specific to your contact and their company.

✦

Follow-up reminders

Mark an email as sent and set a follow-up in 3, 5, 7, 14, or 30 days. Never let a warm lead go cold.

✦

Role change detection

Zela monitors contacts for job moves and flags when someone has changed roles, keeping your outreach relevant.

📡

Company signals

Open a contact and Zela quietly monitors their company for news. Funding rounds, campaigns, product launches. All surfaced as a one-click hook for your next email.

✦

Multi-language outreach

Generate emails in English, French, Spanish, Mandarin, Arabic and more. One contact list, any language.

✦

Encrypted cloud backup

Your contacts are encrypted on your device before being backed up. Restore your full contact list on any device, any time.

✦

Zela Dashboard

Managers get full visibility of their team's outreach. Emails generated, contacts worked, and follow-ups overdue, all in one view.

Privacy

Your contacts are yours

🔒

Your contacts are encrypted on your device before being backed up. Zela stores only encrypted data. Your contact list is never readable by us or anyone else.

You bring your own Anthropic API key. Your data is sent directly to Anthropic for AI processing. Zela never stores your email content.

FAQ

Common questions

Anthropic is the AI company behind Claude, the AI that powers Zela. You need your own API key so Zela can generate emails on your behalf. You do not need a Claude.ai subscription. The API is a completely separate free account. Go to console.anthropic.com, create a free account, add $5 of credits under "Billing", then generate a key under "API Keys". Paste it into Zela when prompted. It takes about 2 minutes.

New Anthropic accounts come with free credits. After that, costs are usage-based, typically $5–15/month for regular outreach use. You control your own spend directly through Anthropic's dashboard. Zela does not charge you for API usage.

Yes. Your contacts are encrypted on your device before being backed up to the cloud. Even we cannot read them. The encrypted backup means you can restore your contacts on a new device or after clearing your browser cache, without any privacy compromise.

An orange CHANGED ROLE badge appears on that contact's profile. To update them: (1) click the LinkedIn button on their profile to check their current role and company, then (2) click Edit Contact, update their details, and hit Save. Once saved the badge clears and all future emails use the updated information.

Zela supports CSV, TSV, vCard (.vcf), and exports from HubSpot, Salesforce, Apple Contacts, and Google Contacts. Column names are matched automatically. Messy exports work fine.

Yes. Your contacts are encrypted and backed up to the cloud. Sign in with your license key on any device and your contacts restore automatically.

Yes. The Zela Dashboard gives managers a real-time overview of their team's activity: who's working, who's behind, and where follow-ups are slipping. Contact keircreighton@gmail.com to set up a team license.

Email keircreighton@gmail.com to request a license key. Include your name, company, and role. Before you reach out, make sure you have $5 of Anthropic credits ready at console.anthropic.com. You'll need them to use Zela. Licenses are issued personally.

Early Access

Request Early Access

See Zela in action

Watch a live demo. Real contacts, real research, real emails. Written and ready in under 60 seconds.

keircreighton@gmail.com

Setup

Features

Your License Key

Need Help?

1. Proprietary Software

2. License Grant

3. Restrictions — You May Not

4. Confidentiality

5. API Key & Data

6. No Warranty

7. Limitation of Liability

8. Termination

9. Enforcement

10. Governing Law

11. Entire Agreement

Three steps to smarter outreach

Built for any team that does outreach

Built for serious outreach

Your contacts are yours

Common questions

Request Early Access

Ready to get started?

🔑 Connect Zela to Claude